Cookie & Tracking Technology Policy

At Trustie, we use cookies and similar tracking technologies to improve your experience, understand how you use our services, and keep everything secure.

By using the Trustie Platform and Services, you agree to the use of cookies as outlined in this policy.

This policy explains what cookies and other similar technologies are, how we use them across the Trustie Platform and Services, and the choices you have regarding your privacy.

What Are Cookies & Tracking Technologies?

Cookies are small text files stored on your device (computer, smartphone, tablet, or other internet-connected device) when you visit a website. They help websites remember your preferences, enhance security, and provide insights into user behaviour. When you use our mobile applications, online services, or open our emails, we automatically collect some information using these technologies.

We also use other similar technologies to help run our platform:

  • Web Beacons (Pixels): A web beacon (also called a pixel tag or clear GIF) is a tiny, often invisible image we may use on our website or in emails to help us understand how you interact with them.
  • Server Logs: Our server logs keep track of what happens on our website and the Trustie Platform. These logs collect details like the device you're using, your operating system, browser type, and system settings—plus your preferred language, country, and time zone. This helps us keep things running smoothly and improve your experience.
  • Local Storage: This allows our website to store data directly in your browser, which is often faster and more secure than traditional cookies for remembering your settings.

First-Party vs. Third-Party

  • First-party cookies are placed directly by Trustie to make our site run smoothly.
  • Third-party cookies are placed by our trusted partners (like social media platforms or analytics providers). If third parties use targeting cookies, they handle the info they collect based on their own privacy policies.

How We Use Cookies

We use these technologies to:

  • Improve your experience: Remembering your settings, language, and preferences so you don't have to re-enter them every time you visit.
  • Enhance security: Protecting your account, verifying your identity, and preventing fraudulent activity.
  • Analyse performance: Gathering anonymous stats—like session length and location—to see how users interact with our online services and emails. Knowing how many unique visitors we get ensures we can manage our capacity and focus on building the features our users love the most.
  • Personalise content: Tailoring relevant promotions, rewards, and gift card offers to your specific interests.
  • Manage promotional campaigns: Understanding how well our marketing is working to improve our services and communications.

Types of Cookies We Use

To give you full control over your data, we categorise our cookies based on what they do:

1. Essential / Strictly Necessary Cookies (Always On)

These are required for our website to function properly and securely. Because they are essential to provide the service you requested (like logging in, remembering your shopping cart, or detecting security bots), they cannot be switched off.

2. Analytical & Functional Cookies (On by default, easy to opt-out)

These help us keep things running smoothly and remember your choices.

  • What they do: They show us how many people are using the Trustie Platform, help us fix errors, and remember your regional settings. They track your activity using a unique identifier, not personal details like your name.
  • Your control: We use these to improve our service, but you can opt out of them at any time using our privacy settings.

3. Marketing & Targeting Cookies (Off by default, requires your opt-in)

These cookies help us show you relevant ads and offers based on your interactions with our site, and they may track your activity across other websites.

  • What they do: We work with third parties to gather stats on what pages you visit. Some of these technologies may also be used to help train smart algorithms or AI models to improve personalised content.
  • Your control: We will never use these unless you explicitly click "Accept" or turn them on in your preferences.

Managing Your Cookie Preferences

You are in control of your data. Here is how you can manage your preferences:

  • Our Cookie Banner: When you first visit Trustie, you will see a banner allowing you to "Accept All" or "Reject All" non-essential cookies. Both options are equally easy to use.
  • The "Purge" Action: If you choose to "Reject All" or opt-out later, we don't just stop tracking—our system will actively clear existing non-essential cookies from your browser.
  • Global Privacy Control (GPC): Trustie respects your browser settings. If you have a Global Privacy Control (GPC) signal enabled on your browser, our website will automatically recognise it and reject all non-essential cookies for you.
  • Browser Settings: You can also manage or disable cookies directly through your web browser's settings. Please note that blocking essential cookies may affect how the Trustie Platform works for you.

Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology or privacy laws. Any changes will be posted on this page, and where appropriate, we will notify you by email or within the app.

Contact Us

If you have any questions about our use of cookies, reach out to us at support@trustie.co.uk — we're always happy to help!